Demand And Supply of Domain Names

How To Choose A Domain Name

The primary purpose with your domain name should be to make it easy for visitors to find your website. You should therefore choose a domain name that is memorable and/or convenient to type.

For a domain to be memorable, it should reflect the nature or brand of your website. Choose a dot com above all. Most people by habbit type “.com”. Whereas convenient to type, talks about the length of your domain name and the proximity of the keys on the keyboard while typing it. The domain name should preferably be below 13 letters/characters. And avoid awkward names like Not only is it forgetable, but it requires the visitor to move his fingers on different end of the keyboard. Think about the disabled.

How To Buy and Sell Domain Names

You may have noticed I haven’t discussed on the domain trader’s and investor’s point of view. Well, it is prudent for beginning traders and investors to understand how the demand of domain names work. Do not start out like me by putting my money on one speculation.

Hereon,  we shall build on the foundation, which is what a regular person looks for when buying a domain name. On the whole, people prefer short and memorable domain names. After all, we have established that a domain name should be convenient for visitors and beneficial to the website’s brand name.

This is straightforward. Invest in domain names that are:

  • Brandable
  • One-word dictionary words (e.g.,
  • Short (below 5 letters preferably)
  • Commercially valuable (can be effectively used to target a product/service market)*

      *must be combined with the other factors; it exists separtely

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Here’s the not so straightforward part…

While each of the above point can survive on its own, brandabiliy is the weakest. You cannot sell a domain for much if you base it on brandability alone. Why not invest in the other stated points instead?

Well, many one-word dictionary word domain names have been taken. All short domain names that have less than 5 letters are taken.

That leaves us with one factor to bank on -brandability. What then can we do? On top of being brandable, make sure the domain name you choose has commercial value. Keep the domain name short (below 13 characters/letters). And perhaps, have a real word within the domain name.

The result are domains like:

  • (I sold this already)
  • (I sold this already)

Be creative, but consider your target market when you plan to buy a domain name for resale. What does the customer demand? Supply the customer with what he/she wants!

Logen Lanka

  • Nice writing style. Looking forward to reading more from you.

    Chris Moran

  • Hi. I read a few of your other posts and wanted to know if you would be interested in exchanging blogroll links?

  • logish

    Thanks Chris. 🙂

  • logish

    Hi Dan, I’d be interested in exchanging links. I’m assuming that it is your site at

    Reply to my comment as to what label you’d like the link to be. Please keep the length within reason.

    Thanks for your interest.

    Logen L.

  • Thor

    Hi, I agree with your advice.

    Very nicely wroten and covers what is needed to think about when buying/regging domains.

    You should maybe also write about another important issue.

    That is registrars that steals their customers search for available domains.

    You might want to be carefull where you do your search to see if a domain is available, some of the sites steal the domain you have searched for.

    Try read these blogs about the issue, its not a rumor, its proven:

    Because of that, I have now stopped using Network Solutions and GoDaddy. I dont want to support companies that does such amoral things.

    Those two companies is on my blacklist now. 🙂

    I have been recommended by a friend, that these following sites are reliable and secure:
    1. (.com is for those who wish to become a free reseller)

    This is just for your information. Just spreading my experience with others so they dont experience what I have. Spread the word.

    Good luck and best regards,

  • SC

    i have 3 domains for sale, but i never sale nothing in internet, i don’t now how much i ask for

    the domains are

  • logish

    Hi Thor, I’m not sure about GoDaddy stealing domain searches. And I do have a portfolio of domains with them.

    I do admit that I’ve heard rumours about them. Thusfar, they have given me no problems with support.

    As for Networksolutions, I’ve found their domain too pricey. But I will note their conduct.

    Thanks for sharing your experience. I will add this in a future entry. 🙂

  • logish

    Hello SC, I’m not a good domain name appraisser. So, I can’t tell you how much your domains are worth.

    For a free appraissal, you could try Key in your domain names there and it could serve as a guide.

    If you are a risk-taker, you could try to auction them on Ebay starting at $0.99. There is no guarantee you’d make a profit.

    Anyway, since you’re new to selling domains, I’d recommend that you join forums for networking. It’d be beneficial. 🙂

    Logen L.

  • SEO Boot Camp

    I enjoyed your writing style and I’ve added you to my Reader. Keep these posts coming.

  • logish

    Thank you.

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